How much does Twitter Ad Cost

How much does Twitter Ad Cost

All the social media platform brings something different to your table. This means that not only the structure of your campaigns will be different for each platform, but also the billing options and the advertising costs.

Every social media channel gives you something different to the table. This means for the different platforms the structure of your campaign will as varies, with the billing options and the advertising costs.

Social Media Billing

For each social media platform, there are different kinds of billing options, as per the goals for the campaign and the ad unit chosen for the campaign. Please find the listed common billing options below:

Cost-Per-Click (CPC) refers to the number of times a visitor clicks on an advertisement.

Cost-Per-Thousand-Impressions (CPM) is a marketing term which calculates the total Ad cost into the number of impressions for on the webpage.

Cost-Per-View (CPV) refers to charging for video advertisements based on the number of views or interactions for the video.

Cost-Per-Like depends on the platform paying for every follower gained through the ad campaign or like given to an ad, photo or page.

Types of Advertisements on Twitter

The Twitter campaign is quite different from the Facebook advertising in terms of the type of the ads and the pricing model. There are three different the types of advertisements of choose in the twitter:

  • Promoted Tweets
  • Promoted Accounts
  • Promoted Trends

Let’s understand how much these three campaigns work on the Twitter.

Promoted Tweet: The Promoted tweets are the standard tweets, except they’re paid for by advertisers attempting to increase their Twitter reach or engagement. Promoted Tweets are labeled as such, they can be liked, commented and retweeted.

When you start the Promoted tweet on the advertisement, you can place the best content on your targeted audience at the preferred time by the brand. As per the ad placement, tweets can be displayed in seven different locations on Twitter on the advertisers pay.

  • Top of relevant search results pages
  • In promoted trends search results
  • On the profile of the targeted audience that fits

Promoted Accounts: suggest twitter account that people don’t currently follow and may find interesting. They will help introduce an even wider variety of accounts/ that people may enjoy.

Promoted accounts are placed on the left side of the Twitter page who follow your page. It can be showed in the search results and on the profile pages as part of the similar to your widget.

The Promoted account can boost your follower’s growth, so they’re best used when you want to build an engaged audience to amplify your message.

Promoted Trends: Promoted trends shows users time, context and event-sensitive trends promoted by our advertising partners.

Promoted Trends can be displayed at either the top or second to top slots of the “Trends for you” section in your home timeline and explore tab.

Promoted Trends are visible to all users on Twitter while they are being promoted. Check your homepage and your Explore tab’s Trends for your list to see what one looks like!

Twitter Ad Costs

As per the analysis, found that 355 million twitter ads impression and on across around 100+ unique account in USD currency. please find the below cost for the average CPM, CPC, and CTR, we found the average CPM for Twitter ads increased to 20%, the average CPC for Twitter ads increased to 15% and there is no significant change in the CTR of the Twitter Ads.

Twitter Ads Benchmarks

  • The average Twitter CPM was $5.92
  • The average Twitter CPC was $0.36
  • The average Twitter CTR was 1.76%

Please write to us, if you have any question.

 

Source: blog.adstage | thrivehive.com

Best Time To Post on Social Media Channels

Facebook, Instagram, Twitter, LinkedIn & Google+

Social Media is one of the best channels to your brand to enlarge and engage with your great content. But you should not feel like posting the content whenever you feel or want.

So, what do you think what is the best hours to post on the social media platforms?

It should be on the particular intervals whenever your targeted audience interactive with your channel. Again it will depend upon the platform, region and time zone.

Find the table of the contents

  • The perfect time to post on Instagram
  • The perfect time to post on Facebook
  • The perfect time to post on Twitter
  • The perfect time to post on LinkedIn
  • The perfect time to post on Google+

 

The best and perfect time to post on Instagram

After a research from the Hootsuite social marketing team, by posting 1,000 post and videos in a day and night they found that most of the people use the Instagram in the mobile devise and browsing on the off-work hours.

  • The best time to post on the Instagram is from 12 PM to 1 PM on the weekday Monday – Friday
  • The best time to post videos on the Instagram is 9 PM to 8 AM on any day

In this case, there is no doubt that most of the people are scrolling on their lunchtime. It also concluded that time also works best on the weekends.

 

The best and perfect time to post on Facebook

Most of the percentage of the people Login to the Facebook at work and at home and in both mobile and desktop devices.

  • The best time to post on Facebook is between 12 PM and 3 PMMonday, Wednesday, Thursday, and Friday.
  • And on weekends from 12 PM to 1 PM
  • The worst time is weekends before 8 AM and after 8 PM

 

The best and perfect time to post on Twitter

Like Facebook, people use the twitter at work and at home in both mobile and desktop devices. The twitter is like a sort of digital newspaper, scrolling through the content whenever you sneak a break at work.

  • The best time to post on the twitter is at 3 PM on Monday to Friday
  • Weekdays leans to show the best performance, though some niches might more active audiences on the weekend
  • If your objective is to score more retweets and clickthroughs, In noon 3 PM or 5-6 PM

But again, everything depends on your audience, location, and content strategy.

 

The best and perfect time to post on LinkedIn

LinkedIn is one the best professional network, so posting during work hours make much sense for your post. As per the analysis, 57% of the traffic comes from the mobile devices.

Approximately, 25% of U.S adult use LinkedIn for the professional purpose.

  • The best time is to post on LinkedIn are 7:45 AM, 10:45 AM, 12:45 PM and 5:45 PM on Monday to Thursday
  • Also sometimes we can see good performance on Tuesday’s between 10 – 11 AM

 

The best and perfect time to post on Google+

People use the Google+ at work and at home, mostly on desktop devices.

  • People seem to be most active on Google+ at the start of the workday, between 9-11 AM
  • That’s especially the case on Wednesdays, around 9 AM

Now you know the best time to post. Happy Posting, tweets.

Source: HootSuite, Blog Hubspot

Social Media Tactics You Should Try Today

Consumers versus harnessing for your business in the world by a social media.

People now usually posting their kids pictures and see the likes instantly or overnight. Growing audiences with small businesses might be a harder time forgetting same results.

It’s not about focusing only on the promotion of your products to see the long-term potential in the social media. You can also implement tactics and types of content which create organic engagement.

Concentrating on the organic engagement are the support for your social media marketing:

  • Expand your organic reach, by increasing the volume of the targeted search.
  • Lowers the costs if you choose to pay to promote your posts.
  • Starting social proof by the numbers(Tot likes/shares and followers on individual posts)
  • Potentially turns your fans’ friends into followers if they see that someone they trust has engaged with your post.

Effective social media plan

You need to ask tough questions for yourself Before you rethink your entire social strategy. What are your goals as a business, and how will a strong social media presence help you to achieve them? What actions are you going to take to build a presence, and how will you measure your success? Initiate feasible and capable objectives that are informed by all of your social marketing and business objective, and put a time span on the time which they achieve. Understand your right KPI’s with the help of the tools, which assess the work progress, and don’t be analyzing your social media tactics if you find it’s not working. And remember: don’t throw the baby out with the bathwater! If you’ve done something in the past that worked well, think about how and why it worked, and let it inform your strategy as you go forward. Likewise, Learn from your past un-successes: Check for your previous social effort missed the spot, and how to overcome those mistakes going ahead?

With an agenda to social triumph, you need to narrow down the social strategy that works towards your right goals.

How to know your audience

There are so many eyes and ears out there on the web, but do you know who is going to listen to your brand’s voice? Identifying and empathizing with your demographic and how they spend their time online makes a huge difference in making your voice heard. Picture your ideal customer. What interests them? What are they passionate about? What do they read, watch, and talk about with their friends? What are their goals, and how can the things you do help to achieve them? The better an understanding you have of your ideal customer, the easier it will be to find people like them online and speak to them with your content.

Listen to your audience and their conversations online about your industry in general and your brand in particular. Find the keywords and phrases in these conversations, learn how they’re used, and put them into practice in your own content. All of these keywords can be included from the specialized language to mismark of your company name, make the flow of your language where a customer can speak and follow, your business needs to talk the talk.

Understand your targeted audience and engage them with your influencers, and put social media strategy into the best practices.

Social media brand story

Just like every person, every business has a story; no two are alike. To narrow down your niche audience for your business, use all the social media channels, and helps you where you stand today. Understand and invite your audience to the right path where they enter the sketch: Recognize and understand how your followers connected and expend in your success? How can the things your business does change a person’s day, or change the way they live their lives?

One way to nail a narrative is to find your niche and own it. You need to build a story about your service and product which fits into your targeted audience lifestyle around. You know the unique value of your business—tell the world about it, and appeal to an audience that will benefit from it.

Call to action for social media

Make your statements short and sweet, and provide a way for your audience to follow up and learn more. Succinctness is a virtue and brevity is the soul of wit, especially in the fast-paced world of social media, and many social media platforms have embraced this philosophy to the point of integrating it into the very nature of user interaction. Apparently, if you know Twitter has 140 character limit for example, but Snapchat photos & videos and Instagram are the next level features for one of the recent examples. Once you have their attention, encourage users to follow up by clicking a link, signing up for an email newsletter, or looking through a complete product line to get more of the content that hooked them!

There’s a lot going on in the world of social media marketing today. We’ve covered some solid ways to help ground your efforts and explored some of the innovative changes that can affect your presence.

Source: vendasta.com

Personalized Customer Service – The key to win the Millennials!

Personalized Customer Service – The key to winning the Millennials – The Digital Tipping Point

Close to 80%, customers would like to be served by a person/human while it comes to customer service, says latest research done by Verint across more than 24,000 consumers and 1,000 businesses across 12 countries. The key to winning customers is to maintain a human touch in today’s world. In other words, the digital era that is running after artificial intelligence and automation need balance right between human and digital customer service. The survey says that 79% customers want direct person contact to remain part of customer service and 74% of customers do not like to associate with companies that do not provide a contact phone number on their website. 65% of the customers feel they receive better service when speaking to a person on the phone or in-store. Hence Customer support with human touch plays a key role in the success of the venture.

Watch the video here

With Black Friday and Cyber Monday over, are netizens happy with the holiday shopping season?

With Black Friday and Cyber Monday over, are netizens happy with the holiday shopping season?

Compared to previous year, the holiday shopping after the Black Friday and Cyber Monday is a huge success. But are your customers happy with the shopping experience?

Radial team has done research on this topic and they have created a fantastic infographic on describing the modern-day consumer and their expectations of this extremely busy and tight online shopping period. They named the infographics as Holiday Shopping Spree!
Key points to watch:

  • Even tough close to 81% of Customers go to competitor website on out-of-stock event, still you have 19% customer loyalty which is a great sign.
  • It is good to have retail local store for customer to purchase / pick the products since customers prefer in-store pickup to avoid shipping costs and delays
  • Need to have clear shipping and delivery strategies and efforts to put in to educate customers
  • Ask customers to experience the shipping and delivery option by highlighting the USP to reduce customers contacting call center and to create brand loyalty
  • You need to have strong Fraud Detection and Management team to act immediately on fraud payment and to avoid genuine customer blockage.
  • With close to 23% people opt for speedy shipping irrespective of the shipping cost, opportunities to innovate delivery options exists.

Given below the complete infographics, which will give a holistic picture of the holiday shipping market.

 

With Black Friday and Cyber Monday over, are netizens happy with the holiday shopping season?

 

 

Source : ecommerceexpo and radial

eCommerce market in India [Infographic]

ecomcs-com-digital-india

 

In 2009 India’s eCommerce market was about $3.9 billion. There has been a steep growth thus far and the market value climbed to $12.6 billion in 2013. Retail segment has recorded US$2.3 billion worth in 2013 out of which India’s travel eCommerce market share was about 70% followed by Electronics and Apparel.

Google India has predicted the online shoppers and eCommerce netizens will reach the 100 million mark by end of the year 2016. As per Internet and Mobile Association of India, India’s eCommerce industry will reach US$ 30 billion by December 2016. Digital India is expected to generate US$100 billion retail revenue by 2020 out of which 60% will be from Travel industry followed by fashion eCommerce and retail. eCommerce market in India is growing by 80% YOY and the major contribution is from mobile phones.

ecomcs-com-digital-india-ecommerce

The beautiful infographic from Coupon Hippo explains to us how India can become the next big player in eCommerce, abstract as given:

  • Travel will increase significantly than predicted
  • Tier 2 and 3 cities should more focus on digital infrastructure and education.
  • Seamless payment options need to be introduced for Mobile customers
  • More Mobile applications to be developed to support retail
  • Cyber Security and Fraud management should be looked at the global level.
  • Retail too will grow more than the prediction
  • Women’s purchase power will also increase due to more accessibility options

ecommerce_in_india

 

 

Source : ecommerceexpo.co.uk, Google and Wiki

Re-marketing – a walk through!

What is Google Re-marketing?

What is remarketing

 

Re-marketing is the scientific approach to target the lost visitors on your website on the digital channel elsewhere than your website ie: the customers those who might not make a purchase or submit any query or signed-up for a promotional offer. Re-marketing allows you to specifically target those customers with targeted and customized ad towards the customers those who have visited your website but not completed the purchase funnel while they surf the internet.

While re-marketing ensures your ads visible on to customers those who have previously visited your website or app, there are many factors which drive the possibilities and opportunities.  As per the recent study was done by Google, on an average of six times, a customer visits your website in the purchase process. Even though the customers would do a research, rate shopping or just enquired about the products or service, you will still want to re-engage with them when the customers take a decision to buy the product or service.

 

how google remarketing works

For some large business units like travel or retail it is advisable to start off with dynamic re-marketing to garner potential customers and help to showcase the most tailored ad possible based on your existing inventory. There are three basics for re-marketing:

Reach the right audience at the right moment

Reaching the right audience at the right time with the right product or service with right pricing can improve the conversion rates. Make the visitors those who visited your website previously and re-engage them by providing a hook to cling on to the product or service which the visitor is interested. This can happen while you have sources to create that visitor list, consider the given below sources to successfully create your re-marketing audience lists for display re-marketing:

  • Desktop and mobile website visitors: The most common source for building the re-marketing lists is desktop and mobile website visitors. Top categories to be looked at for the list of visitors are site visitors, product category page viewers, shopping cart abandoned users, product description page viewers, and previous converters.
  • Native app users: There are two main use cases for mobile app remarketing: driving conversions for a product or services or app re-engagement for customers. Top categories to be looked at for the list of visitors are site visitors, product category page viewers, shopping cart abandoned users, product description page viewers, and previous converters. To drive app re-engagement, your re-marketing lists should focus on lapsed or inactive users.
  • YouTube video viewers: Once you have linked your AdWords account and YouTube channel, create video remarketing lists based on your YouTube viewers and the specific actions that they’ve taken with your channel.

Enhance your re-marketing with similar audiences.

You can enhance the reach of the target audience in re-marketing campaigns with the help of Google AdWords lookalike targeting method while you enable re-marketing. It’s easy to find similar kind of target audiences those who share similar kind of interests and behaviors with the same like those customers already on the re-marketing lists. While enhancing re-marketing list, it’s obvious that the conversion percent will also grow. The recent study by Google says that the conversion can grow up to 38% compared to using only re-marketing. Some of the best practices where Google Display Network campaigns can be used for re-marketing are:

  • Make use of top performing keywords on your remarketing list from your Search campaigns
  • Make use of your website taxonomy on the keyword selection to guide campaign structure
  • Try to add relative keywords based on broad match concept and structure them grouped ads.
  • Look for the opportunities tab to make it automated and opportunities
  • Create a strong negative keyword list, this will help you optimized with your budget and CPA

CPA for new vs existing customers

Keep in consideration that the CPA will be always higher for a new customer than the existing customer. This will help you set targets for optimized use of budgets, by keeping the budget balanced between new customers and re-marketing customers, it can cost effectively deliver new and highly-qualified customers. Automating your campaign targeting with display targeting optimization will help you get closer to the targeted CPA. This also helps you to drive more volume through the campaigns based on the performance goals.

Sources:
Google Adwords
adglow
foxxr

All about Brand Licensing – A global Approach

All about Brand Licensing – A global Approach

All about Brand Licensing – A global Approach

According to “THE BRAND LICENSING HANDBOOK” published by “eCommerce Insights”, licensing is the process of providing trademark or copyright to be used for a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements. A walk down the high street illustrates the impact that this simple business arrangement is having on both the consumer and an increasingly diverse range of retailers, from discounters to retailers of luxury goods.

It’s reasonable to think that the licensing industry begins and ends with toys and games. Indeed, the prevalence of popular film franchises, children’s television series, apps and video games – often associated with intensive, seasonal, consumer marketing campaigns – certainly perpetuates this perception. Licensing is, however, much broader than that. Its scope and reach extends across a wide range of product categories including Apparel & footwear, Fancy, dress & party, accessories, Stationery, Greeting cards, Posters & prints, Giftware, Homeware, Fashion, accessories, Groceries, Health & beauty, Publishing, Promotion, Electronics, DIY & gardening, Lifestyle & leisure.

Terms and phrases of Brand License

Terms and phrases of Brand License

To license: To give permission to a third party to use a legally protected intellectual property in conjunction with a product, service or promotion.

Intellectual property (IP): Commonly known as the ‘property’ or IP and typically, for licensing purposes, a television, film or book character, television show or film franchise and brand. It can also refer to anything and everything including celebrities, sport clubs, players, stadiums, museum and heritage collections, logos, art and design collections, and lifestyle and fashion brands.

Licensor: The owner of the intellectual property.

Licensing agent: A company appointed by the licensor to manage the licensing programme of a particular IP.

Licensee: The party – whether manufacturer, retailer, service provider or promotional agency – that is granted the rights to use the IP.

License agreement: The legal document signed by licensor and licensee that provides for the manufacture, sale and use of licensed product against agreed commercial terms, broadly known as the schedule.

Licensed product: The product or service that carries the licensor’s IP.

License Period: The term of the license agreement.

License territory: The countries that the licensed product is allowed to be sold or used in during the course of the license agreement.

Royalties: The monies paid to the licensor (or collected by the licensing agent on behalf of the licensor), usually paid on gross sales with certain limited deductions.

Advance: A financial commitment in the form of royalties paid in advance, typically on signature of the license agreement by the licensee.

Minimum guarantee: The total royalty income that is guaranteed by the licensee over the course of the license agreement.

Royalty accounting: Defines how the licensee accounts for royalty payments to the licensor – typically quarterly and retrospectively at the end of March, June, September and December.

 

Principal types of brand license agreement

Once the broad terms are agreed, you’ll sign a deal memo or heads of terms agreement that simply summarises the top commercial points. At this point the person you’re negotiating with will probably need approval from their management or, if you are working with a licensing agent, the brand owner itself. There could be a little delay and, of course, if you’re pitching for rights against a few competitors,

the process could be a bit nerve-wracking. However, once you have approval, you’ll be sent a long-form contract (though you might wait a few weeks or months for the legal department to catch up!).

Be careful not to expend too much time and money until you’re confident the licensor has approved your deal in writing.

When you receive the license agreement, you will note that this is broadly broken down into two parts: the general legal terms and the commercial points specific to your deal. We’ll deal with the commercial points in the next section but the legal aspect may need input from your legal team. However, in my experience, many companies take a commonsense view, especially if dealing with a big corporation.

 

There are three principal types of license agreement:

Standard License: In standard license type, the licensee is free to sell the products to any customers within the agreed parameters they deal. The licensee may want to maximise the number of customers who list their merchandise and this works well for most businesses with a broad client base. If the licensee a manufacturer and only sell to four retailers, they may well just agree that the agreement limits to selling to these four. Basic rule of thumb: the more product categories you have, the broader your customer base, and even the more countries you sell to, the greater your likely sales and royalties.

Direct to retail (DTR): Here the licensor has an agreement directly with the retailer, which will then source products directly from its supply chain and pay the licensor any royalties due. Retailers benefit from using their existing supply chain, helping to optimise margins, while licensors have some security in knowing the products will be available on the high street.

Triangle sourcing: Here the retailer and supplier effectively agree an exclusive arrangement. The supplier may take on the legal responsibility (the contract is probably in its name), but the retailer will be equally bound to buy their merchandise. This minimises risk for the supplier (licensee) and allows them to give the retailer a little bit more margin. A variant is where the licensee works with different retailers and their nominated suppliers.

The handbook which has been published on eCommerce Insights website sets out to help retailers capitalise on the enormous power of major licensed brands. By purchasing stock of hot, licensed, branded goods, buyers can drive footfall into physical stores and online. The right license can increase sales, boost your profile and provide an alternative to developing your own brands.

Source : eCommerce Insights – A complete hand book can be downloaded from eCommerce Insights website.

iCustomer – The Generation-C evaluation

A recent article was written by Brain Solis – “Mobile is eating the world”, a new generation has been specified and named as Generation-C or iCustomer. The concept of iCustomer or Generation-C has been evolved from a research which Google has done sometimes back in 2015, May. Google revealed that mobile search had overtaken desktop search in the research. The study reveals that that mobile consumers look at their phones on average 1,500 times each week and they spend 177 minutes on their phone each day. With every pinch and zoom, touch and swipe, people are rewiring their brains to find, process, and act in mobile worlds. And as they do, mobile users are learning to expect that every business look, feel, and operate just like their favorite apps.

The Generation C or iCustomer is not a generation defined by age, income, education, or other demographics. This is a group that’s defined by a digital, mobile, real-time, always-on lifestyle.

To know more about the Generation-C or iCustomers, we need to look at the behavior and habits of this generation. Among their daily mobile habits, they:

  • Deposit checks by taking pictures on their mobile device.
  • Travel using mobile boarding passes.
  • Get from point A to point B using Uber or Online Taxi Services.
  • Research online to purchase in-store (Webrooming) and research in-store while shopping online (showrooming).
  • Date via mobile apps.
  • See which friends are near them at any moment using geo-location services.
  • Think of smartphones as TVs and on-demand content as new TV shows
  • Visit YouTube to find videos of product demos, how-to information, customer experiences and reviews, alternative product use cases, and so on.
  • Use apps to find local favorites for restaurants, services, and goods, then visit Yelp or other review sites to gauge peer experiences.

Mobile devices and apps are introducing new capabilities hence we can observe new behaviors and expectations among iCustomers. Searching and making decisions about brands and making purchases is rapid fire, happening in micro bursts dozens of times each day.

The mobile consumers have created their own decision-making journey because today’s desktop-process-turned-mobile is outmoded and filled with friction. Hence its high time to move away from the traditional way of desktop-process-turned-mobile and think about the connected generation purchase journey for the improvement of business. That means you need to think about the Generation C or your iCustomers and create products, services, and experiences that are “born digital” and “born mobile” without legacy PC philosophies.

Brian Solis have described four ways marketers need to rethink customer experience management to deliver mobile-first experiences for Generation-C customers, they are :

  • Mediumism is not the message
  • Mobile experiences comprise many real-time micro-moments
  • Brands must rebrand for a mobile audience
  • Map context-driven, mobile customer experiences

Concluding, start first studying your consumers’ behavior, expectations, objectives, preferences, and values. Then you must study the role technology plays in all of this and how they interact with other companies. Doing so unlocks innovation in user experience and ultimately every aspect of engagement, from product development to marketing to service and support to customer relationship management to corporate culture. When all of these experiences add up, a brand is not just created, it’s co-created through the experiences you design and the experience people have and share.

Mobile, social, and the real-time web have changed everything. The good news is that brands that learn, adapt, and engage will earn relevance and loyalty. All it takes is understanding customer context, intent, and desired outcomes to add value to each mobile-moment. So watchful and transform your industry technology to meet Generation-C expectation and iCustomer needs.

Brian Solis is globally recognized as one of the most prominent thought leaders, keynote speakers, and best-selling authors in innovation and digital transformation. You can find the full version of the ebook on “Think With Google” resources or you can get in touch with me, I can provide the same as on request.

The Customer Journey to Online Purchase – Digital Marketing Channel influence!

Recently Google has crafted the “Customer Journey to Online Purchase” nailing the behavior of netizen on Internet for various sized companies (Small Medium and Large) and categories (includes FMCG, Travel, Banking, etc) for 8 different (The US, The UK, Australia, Brazil, Canada, France, Germany and Japan) regions.

The methodology Google has used is reading the analytics data flowing through the Google Analytics platform of various companies and convert them into actionable data insights. The fact of the matter is, even though you have secure access to your analytics data on Google analytics, still Google has access to the data flow and anytime they can use your analytics data for research and optimization purpose.

While Paid Search and Organic Search assist the interaction of the online purchase funnel in Electronics and Computer market in “The UK” Email, Display Advertisement and Brand Paid Search has significant influence in the purchase funnel. Given below the Online Purchase funnel for Electronics and Computer category for UK region for a Small-sized company.

Online Purchase funnel for Electronics and Computer category for UK region for a Small sized company.

Online Purchase funnels for Electronics and Computer category for UK region for a Small-sized company.

(Channels to the left tend to play an early and assisting role in the typical sale, while channels to the right are more likely to be the last interaction before a purchase.)

While the Small sized company heavily depends on Email, Display and Brand Paid Search for their ‘Last interaction’ influence on the Online purchase; Social plays vital role along with Display Marketing for Medium sized companies in “The UK”. Whilst “Brand Paid Search” also influence the customers, Email and Referral channels are in “Assist Interaction” on the online purchase funnel. Starting the assistance of Online purchase with Organic Search, the most effective channel is Direct Customer”. Given below the illustration of the Online purchase funnel for Medium sized Electronics and Computers company.

Online purchase funnel for Medium sized Electronics and Computers company.

Online purchase funnel for Medium sized Electronics and Computers company.

When we look at large sized company in the UK, the Online purchase funnel starts with “Display Campaigns” as the ‘assist interaction’ for online purchase; Referral, Email and Brand Paid Search are the significant channels to concentrate on “Last Interaction” on the purchase funnel. Whilst Organic search and Paid search plays a little less influence in the purchase funnel, Social channel has become the strong support channel. We can see Direct channel plays the vital role here as well like for other sized companies. Given below the purchase funnel for large sized business conglomerates.Given below the purchase funnel for large sized business conglomerates.

Given below the purchase funnel for large sized business conglomerates.

Almost all categories and sized business, ‘Direct Channel’ is the most powerful and influenced channel in the purchase funnel for ‘last interaction’ and Organic Search is the essential channel in ‘assist interaction’ in the funnel.
Online Marketers can make use of this great insights to create their marketing plans based on their regions, unfortunately, Google has not provided Online purchase behavior insights for Asia content, especially for emerging markets like India, China and UAE.

You may visit the tool page on Google site @ http://bit.ly/2cYN5MW

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