Monthly Archive June 2018

How much does Twitter Ad Cost

All the social media platform brings something different to your table. This means that not only the structure of your campaigns will be different for each platform, but also the billing options and the advertising costs.

Every social media channel gives you something different to the table. This means for the different platforms the structure of your campaign will as varies, with the billing options and the advertising costs.

Social Media Billing

For each social media platform, there are different kinds of billing options, as per the goals for the campaign and the ad unit chosen for the campaign. Please find the listed common billing options below:

Cost-Per-Click (CPC) refers to the number of times a visitor clicks on an advertisement.

Cost-Per-Thousand-Impressions (CPM) is a marketing term which calculates the total Ad cost into the number of impressions for on the webpage.

Cost-Per-View (CPV) refers to charging for video advertisements based on the number of views or interactions for the video.

Cost-Per-Like depends on the platform paying for every follower gained through the ad campaign or like given to an ad, photo or page.

Types of Advertisements on Twitter

The Twitter campaign is quite different from the Facebook advertising in terms of the type of the ads and the pricing model. There are three different the types of advertisements of choose in the twitter:

  • Promoted Tweets
  • Promoted Accounts
  • Promoted Trends

Let’s understand how much these three campaigns work on the Twitter.

Promoted Tweet: The Promoted tweets are the standard tweets, except they’re paid for by advertisers attempting to increase their Twitter reach or engagement. Promoted Tweets are labeled as such, they can be liked, commented and retweeted.

When you start the Promoted tweet on the advertisement, you can place the best content on your targeted audience at the preferred time by the brand. As per the ad placement, tweets can be displayed in seven different locations on Twitter on the advertisers pay.

  • Top of relevant search results pages
  • In promoted trends search results
  • On the profile of the targeted audience that fits

Promoted Accounts: suggest twitter account that people don’t currently follow and may find interesting. They will help introduce an even wider variety of accounts/ that people may enjoy.

Promoted accounts are placed on the left side of the Twitter page who follow your page. It can be showed in the search results and on the profile pages as part of the similar to your widget.

The Promoted account can boost your follower’s growth, so they’re best used when you want to build an engaged audience to amplify your message.

Promoted Trends: Promoted trends shows users time, context and event-sensitive trends promoted by our advertising partners.

Promoted Trends can be displayed at either the top or second to top slots of the “Trends for you” section in your home timeline and explore tab.

Promoted Trends are visible to all users on Twitter while they are being promoted. Check your homepage and your Explore tab’s Trends for your list to see what one looks like!

Twitter Ad Costs

As per the analysis, found that 355 million twitter ads impression and on across around 100+ unique account in USD currency. please find the below cost for the average CPM, CPC, and CTR, we found the average CPM for Twitter ads increased to 20%, the average CPC for Twitter ads increased to 15% and there is no significant change in the CTR of the Twitter Ads.

Twitter Ads Benchmarks

  • The average Twitter CPM was $5.92
  • The average Twitter CPC was $0.36
  • The average Twitter CTR was 1.76%

Please write to us, if you have any question.

 

Source: blog.adstage | thrivehive.com

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