With Black Friday and Cyber Monday over, are netizens happy with the holiday shopping season?
Compared to previous year, the holiday shopping after the Black Friday and Cyber Monday is a huge success. But are your customers happy with the shopping experience?
Radial team has done research on this topic and they have created a fantastic infographic on describing the modern-day consumer and their expectations of this extremely busy and tight online shopping period. They named the infographics as Holiday Shopping Spree!
Key points to watch:
- Even tough close to 81% of Customers go to competitor website on out-of-stock event, still you have 19% customer loyalty which is a great sign.
- It is good to have retail local store for customer to purchase / pick the products since customers prefer in-store pickup to avoid shipping costs and delays
- Need to have clear shipping and delivery strategies and efforts to put in to educate customers
- Ask customers to experience the shipping and delivery option by highlighting the USP to reduce customers contacting call center and to create brand loyalty
- You need to have strong Fraud Detection and Management team to act immediately on fraud payment and to avoid genuine customer blockage.
- With close to 23% people opt for speedy shipping irrespective of the shipping cost, opportunities to innovate delivery options exists.
Given below the complete infographics, which will give a holistic picture of the holiday shipping market.

Source : ecommerceexpo and radial
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Title: With Black Friday and Cyber Monday over, are netizens happy with the holiday shopping season?
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