With Black Friday and Cyber Monday over, are netizens happy with the holiday shopping season?

With Black Friday and Cyber Monday over, are netizens happy with the holiday shopping season?

With Black Friday and Cyber Monday over, are netizens happy with the holiday shopping season?

Compared to previous year, the holiday shopping after the Black Friday and Cyber Monday is a huge success. But are your customers happy with the shopping experience?

Radial team has done research on this topic and they have created a fantastic infographic on describing the modern-day consumer and their expectations of this extremely busy and tight online shopping period. They named the infographics as Holiday Shopping Spree!
Key points to watch:

  • Even tough close to 81% of Customers go to competitor website on out-of-stock event, still you have 19% customer loyalty which is a great sign.
  • It is good to have retail local store for customer to purchase / pick the products since customers prefer in-store pickup to avoid shipping costs and delays
  • Need to have clear shipping and delivery strategies and efforts to put in to educate customers
  • Ask customers to experience the shipping and delivery option by highlighting the USP to reduce customers contacting call center and to create brand loyalty
  • You need to have strong Fraud Detection and Management team to act immediately on fraud payment and to avoid genuine customer blockage.
  • With close to 23% people opt for speedy shipping irrespective of the shipping cost, opportunities to innovate delivery options exists.

Given below the complete infographics, which will give a holistic picture of the holiday shipping market.

 

With Black Friday and Cyber Monday over, are netizens happy with the holiday shopping season?

 

 

Source : ecommerceexpo and radial

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