Social Media

Category Archive Social Media

How much does Twitter Ad Cost

All the social media platform brings something different to your table. This means that not only the structure of your campaigns will be different for each platform, but also the billing options and the advertising costs.

Every social media channel gives you something different to the table. This means for the different platforms the structure of your campaign will as varies, with the billing options and the advertising costs.

Social Media Billing

For each social media platform, there are different kinds of billing options, as per the goals for the campaign and the ad unit chosen for the campaign. Please find the listed common billing options below:

Cost-Per-Click (CPC) refers to the number of times a visitor clicks on an advertisement.

Cost-Per-Thousand-Impressions (CPM) is a marketing term which calculates the total Ad cost into the number of impressions for on the webpage.

Cost-Per-View (CPV) refers to charging for video advertisements based on the number of views or interactions for the video.

Cost-Per-Like depends on the platform paying for every follower gained through the ad campaign or like given to an ad, photo or page.

Types of Advertisements on Twitter

The Twitter campaign is quite different from the Facebook advertising in terms of the type of the ads and the pricing model. There are three different the types of advertisements of choose in the twitter:

  • Promoted Tweets
  • Promoted Accounts
  • Promoted Trends

Let’s understand how much these three campaigns work on the Twitter.

Promoted Tweet: The Promoted tweets are the standard tweets, except they’re paid for by advertisers attempting to increase their Twitter reach or engagement. Promoted Tweets are labeled as such, they can be liked, commented and retweeted.

When you start the Promoted tweet on the advertisement, you can place the best content on your targeted audience at the preferred time by the brand. As per the ad placement, tweets can be displayed in seven different locations on Twitter on the advertisers pay.

  • Top of relevant search results pages
  • In promoted trends search results
  • On the profile of the targeted audience that fits

Promoted Accounts: suggest twitter account that people don’t currently follow and may find interesting. They will help introduce an even wider variety of accounts/ that people may enjoy.

Promoted accounts are placed on the left side of the Twitter page who follow your page. It can be showed in the search results and on the profile pages as part of the similar to your widget.

The Promoted account can boost your follower’s growth, so they’re best used when you want to build an engaged audience to amplify your message.

Promoted Trends: Promoted trends shows users time, context and event-sensitive trends promoted by our advertising partners.

Promoted Trends can be displayed at either the top or second to top slots of the “Trends for you” section in your home timeline and explore tab.

Promoted Trends are visible to all users on Twitter while they are being promoted. Check your homepage and your Explore tab’s Trends for your list to see what one looks like!

Twitter Ad Costs

As per the analysis, found that 355 million twitter ads impression and on across around 100+ unique account in USD currency. please find the below cost for the average CPM, CPC, and CTR, we found the average CPM for Twitter ads increased to 20%, the average CPC for Twitter ads increased to 15% and there is no significant change in the CTR of the Twitter Ads.

Twitter Ads Benchmarks

  • The average Twitter CPM was $5.92
  • The average Twitter CPC was $0.36
  • The average Twitter CTR was 1.76%

Please write to us, if you have any question.

 

Source: blog.adstage | thrivehive.com

Best Time To Post on Social Media Channels

Facebook, Instagram, Twitter, LinkedIn & Google+

Social Media is one of the best channels to your brand to enlarge and engage with your great content. But you should not feel like posting the content whenever you feel or want.

So, what do you think what is the best hours to post on the social media platforms?

It should be on the particular intervals whenever your targeted audience interactive with your channel. Again it will depend upon the platform, region and time zone.

Find the table of the contents

  • The perfect time to post on Instagram
  • The perfect time to post on Facebook
  • The perfect time to post on Twitter
  • The perfect time to post on LinkedIn
  • The perfect time to post on Google+

 

The best and perfect time to post on Instagram

After a research from the Hootsuite social marketing team, by posting 1,000 post and videos in a day and night they found that most of the people use the Instagram in the mobile devise and browsing on the off-work hours.

  • The best time to post on the Instagram is from 12 PM to 1 PM on the weekday Monday – Friday
  • The best time to post videos on the Instagram is 9 PM to 8 AM on any day

In this case, there is no doubt that most of the people are scrolling on their lunchtime. It also concluded that time also works best on the weekends.

 

The best and perfect time to post on Facebook

Most of the percentage of the people Login to the Facebook at work and at home and in both mobile and desktop devices.

  • The best time to post on Facebook is between 12 PM and 3 PMMonday, Wednesday, Thursday, and Friday.
  • And on weekends from 12 PM to 1 PM
  • The worst time is weekends before 8 AM and after 8 PM

 

The best and perfect time to post on Twitter

Like Facebook, people use the twitter at work and at home in both mobile and desktop devices. The twitter is like a sort of digital newspaper, scrolling through the content whenever you sneak a break at work.

  • The best time to post on the twitter is at 3 PM on Monday to Friday
  • Weekdays leans to show the best performance, though some niches might more active audiences on the weekend
  • If your objective is to score more retweets and clickthroughs, In noon 3 PM or 5-6 PM

But again, everything depends on your audience, location, and content strategy.

 

The best and perfect time to post on LinkedIn

LinkedIn is one the best professional network, so posting during work hours make much sense for your post. As per the analysis, 57% of the traffic comes from the mobile devices.

Approximately, 25% of U.S adult use LinkedIn for the professional purpose.

  • The best time is to post on LinkedIn are 7:45 AM, 10:45 AM, 12:45 PM and 5:45 PM on Monday to Thursday
  • Also sometimes we can see good performance on Tuesday’s between 10 – 11 AM

 

The best and perfect time to post on Google+

People use the Google+ at work and at home, mostly on desktop devices.

  • People seem to be most active on Google+ at the start of the workday, between 9-11 AM
  • That’s especially the case on Wednesdays, around 9 AM

Now you know the best time to post. Happy Posting, tweets.

Source: HootSuite, Blog Hubspot

Social Media Tactics You Should Try Today

Consumers versus harnessing for your business in the world by a social media.

People now usually posting their kids pictures and see the likes instantly or overnight. Growing audiences with small businesses might be a harder time forgetting same results.

It’s not about focusing only on the promotion of your products to see the long-term potential in the social media. You can also implement tactics and types of content which create organic engagement.

Concentrating on the organic engagement are the support for your social media marketing:

  • Expand your organic reach, by increasing the volume of the targeted search.
  • Lowers the costs if you choose to pay to promote your posts.
  • Starting social proof by the numbers(Tot likes/shares and followers on individual posts)
  • Potentially turns your fans’ friends into followers if they see that someone they trust has engaged with your post.

Effective social media plan

You need to ask tough questions for yourself Before you rethink your entire social strategy. What are your goals as a business, and how will a strong social media presence help you to achieve them? What actions are you going to take to build a presence, and how will you measure your success? Initiate feasible and capable objectives that are informed by all of your social marketing and business objective, and put a time span on the time which they achieve. Understand your right KPI’s with the help of the tools, which assess the work progress, and don’t be analyzing your social media tactics if you find it’s not working. And remember: don’t throw the baby out with the bathwater! If you’ve done something in the past that worked well, think about how and why it worked, and let it inform your strategy as you go forward. Likewise, Learn from your past un-successes: Check for your previous social effort missed the spot, and how to overcome those mistakes going ahead?

With an agenda to social triumph, you need to narrow down the social strategy that works towards your right goals.

How to know your audience

There are so many eyes and ears out there on the web, but do you know who is going to listen to your brand’s voice? Identifying and empathizing with your demographic and how they spend their time online makes a huge difference in making your voice heard. Picture your ideal customer. What interests them? What are they passionate about? What do they read, watch, and talk about with their friends? What are their goals, and how can the things you do help to achieve them? The better an understanding you have of your ideal customer, the easier it will be to find people like them online and speak to them with your content.

Listen to your audience and their conversations online about your industry in general and your brand in particular. Find the keywords and phrases in these conversations, learn how they’re used, and put them into practice in your own content. All of these keywords can be included from the specialized language to mismark of your company name, make the flow of your language where a customer can speak and follow, your business needs to talk the talk.

Understand your targeted audience and engage them with your influencers, and put social media strategy into the best practices.

Social media brand story

Just like every person, every business has a story; no two are alike. To narrow down your niche audience for your business, use all the social media channels, and helps you where you stand today. Understand and invite your audience to the right path where they enter the sketch: Recognize and understand how your followers connected and expend in your success? How can the things your business does change a person’s day, or change the way they live their lives?

One way to nail a narrative is to find your niche and own it. You need to build a story about your service and product which fits into your targeted audience lifestyle around. You know the unique value of your business—tell the world about it, and appeal to an audience that will benefit from it.

Call to action for social media

Make your statements short and sweet, and provide a way for your audience to follow up and learn more. Succinctness is a virtue and brevity is the soul of wit, especially in the fast-paced world of social media, and many social media platforms have embraced this philosophy to the point of integrating it into the very nature of user interaction. Apparently, if you know Twitter has 140 character limit for example, but Snapchat photos & videos and Instagram are the next level features for one of the recent examples. Once you have their attention, encourage users to follow up by clicking a link, signing up for an email newsletter, or looking through a complete product line to get more of the content that hooked them!

There’s a lot going on in the world of social media marketing today. We’ve covered some solid ways to help ground your efforts and explored some of the innovative changes that can affect your presence.

Source: vendasta.com

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