Social Media is one of the best channels to your brand to enlarge and engage with your great content. But you should not feel like posting the content whenever you feel or want.
So, what do you think what is the best hours to post on the social media platforms?
It should be on the particular intervals whenever your targeted audience interactive with your channel. Again it will depend upon the platform, region and time zone.
After a research from the Hootsuite social marketing team, by posting 1,000 post and videos in a day and night they found that most of the people use the Instagram in the mobile devise and browsing on the off-work hours.
In this case, there is no doubt that most of the people are scrolling on their lunchtime. It also concluded that time also works best on the weekends.
Most of the percentage of the people Login to the Facebook at work and at home and in both mobile and desktop devices.
Like Facebook, people use the twitter at work and at home in both mobile and desktop devices. The twitter is like a sort of digital newspaper, scrolling through the content whenever you sneak a break at work.
But again, everything depends on your audience, location, and content strategy.
LinkedIn is one the best professional network, so posting during work hours make much sense for your post. As per the analysis, 57% of the traffic comes from the mobile devices.
Approximately, 25% of U.S adult use LinkedIn for the professional purpose.
People use the Google+ at work and at home, mostly on desktop devices.
Now you know the best time to post. Happy Posting, tweets.
Source: HootSuite, Blog Hubspot